Two by Two Brewery

Introduction

From the work I had previously done with ATMOS on various music events, I was recommended to Josie at Two by Two Brewery. Two by Two Brewery is a trendy and well-established brewery based in Newcastle that sells delicious beverages throughout the North East. What sets them apart is their unique and vibrant brand identity, infused with a colourful Latin flavour.

The Brief

The first brief that Josie tasked me with was to create a range of social media posts for their upcoming Halloween-themed night at their Brewery. They would host various activities, including a movie night, music bingo, and a disco night. She wanted socials that were in keeping with their colourful and energetic style, which also had as much Latin influence as possible.

The Process

I already knew the Two by Two brewery style very well from their colour beer cans and the murals they had at their Brewery, and I wanted to give a taste of that style on their digital platforms. So, to start with, I illustrated a mixture of various Latin patterns and props, keeping a hand-drawn style throughout to keep that playful and energetic feel. To give a more of a Halloween feel, I created various Day of the Dead-styled skulls, A perfect balance of Latin and Halloween. Once I made all the illustrations, I laid them out on a social media platform. I implemented various bright and vibrant colour schemes, which I sent to Josie for feedback and changes before sending her the final files once she was happy with the design.