New Client

Gelson Osteopathic

I am happy to announce that Creative Footing is now working with Gelson Osteopathic, a osteopathic and sports injury specialist based in Corbridge, an old and historic town which is a stone's throw away from Newcastle.

I have been working closely with the owner of the clinic, Chris Gelson, to develop his new brand identity for his business, as he looks to completely overhaul his old branding.

20th October 2021

Hadrian's Wall

Centurion Roman warrior illustration design

To celebrate my strong affiliation with the north east of England, I have created an illustration design to celebrate Hadrian Wall, one of my favourite pieces of history about the north east of England.

The Illustration design shows a Centurion Roman Warrior standing in front of Hadrian’s Wall.

5th August 2020

The Importance of Brand Colour

Your colour defines your brand as much as your logo

Where would Coca-Cola be without it’s iconic red, or McDonalds without it’s golden arches? Colour has been an ever present part of branding and you could argue it is equally as important as your logo design.

Colour is a great way of portraying the core values of your brand and conveying the message you want to send to your potential customers. It also evokes human emotion, and choosing an appropriate colour scheme can tap into how you want your target audience to feel about your brand.

When you are deciding on a colour scheme for your brand, these are two key points you need to consider: how it best represents your brand and how you want your audience to feel. Do you want them to feel cheerful, motivated or optimistic, for example. A great way of establishing the right colour scheme for your brand is by working on your brand identity.

Once you have decided on your colour scheme you need to use it throughout your brand consistently as much as possible! Wherever your brand is, your colour scheme should follow, whether it’s on a massive billboard, on your local highstreet or a personal business card you’re handing out to people. Consistency is key!

So, think about the colours you're using in your brand and ask yourself: do these colours align with your key values, do they evoke the emotions you want your audience to feel, and are you using them consistently throughout your brand?

29th November 2020

New Client

The Clinic Owners Business Club

I am happy to announce that I have started working with a new client called The Clinic Owners Business Club, a business consultancy that aims to help health practitioners run their businesses more effectively and make more profit.

I was approached by Celia Champion and Kate Markland to design a new brand for The Clinic Owners Business Club, this included creating a new logo design, brand identity, marketing materials and social media branding.

I've really enjoyed working on this project so far, and am looking forward to doing more work with them in the future!

24th November 2020

RGB or CMYK

Which to use when?

RGB or CMYK. One of the many factors you have to consider when producing any marketing material is which of these to use.

This is something which I often find causes panic for people when designers or printers ask which of these colour modes should be/has been used.

To break it down simply they are both modes of mixing colour in graphic design. RGB colour mode is best for any digital work, while CMYK colour mode is used for printed material, and that's all you need to know.

12th November 2020

Creative Footing

Why a Mountain Goat?

People often ask me why a mountain goat?

The idea for this all started when I first decided on the name Creative Footing, after weeks of brainstorming and trying to come up with a name that best reflected my brand values. Once I decided on a name the next step in the design process involved drawing out ideas for the logo design.

I sketched out a range of designs, eventually coming up with the mountain goat idea. I felt this worked perfectly with the name Creative Footing, as mountain goats are known for their stability and ability to navigate mountain ranges and difficult terrain with ease. This is the perfect metaphor for the service I aspire to provide my clients, by helping your business grow and reach the peak of its potential with eye-catching branding and graphics.

29th October 2020

Brand Story

Deep in Argentina, my girlfriend and I found ourselves stranded

At the start of the year, my girlfriend and I set off to go backpacking around South America. We managed to travel around Brazil for 2 weeks and had just entered Argentina when the Covid-19 Pandemic started, and every country in South America started to shut their borders within a matter of days. Flights home became more and more scarce and it became inevitable that we would be stuck in Argentina for the foreseeable future.

We found ourselves in a family hostel in a small tourist town called Puerto Iguazu, 5 minutes away from Iguazu Falls and 20 hours away from the nearest international Airport, It was here that Creative Footing was first envisioned.

Whilst I had been working freelance before I went travelling, I hadn’t set up an official business and felt this was the perfect opportunity to set up a company and create a professional brand. This also gave me an exciting project to work on during lockdown.

31st July 2020

Street Art

Rio De Janeiro

Before my time in South America got cut short, I got to see some of the amazing street art around Rio de Janeiro. The city was covered in street art from the beaches of Copacabana and Ipanema to the northern district of Lapa and Santa Teresa.

I love the variety of illustrations and typography all over the city and you can see how street art is a massive culture in Rio. My particular favourite was an abstract piece which celebrated the 2014 world cup.

25st July 2020