The Participant Hub

Introduction

The Participant Hub is a tech startup founded by Richard Crisp, a Psychology Professor at Durham University. The platform integrates all stages of the research process for online studies involving participants.

The Brief

The initial brief was to develop a brand identity, which included a logo design and guidelines that were easy to follow. Next, I had to create numerous illustrations on the website and other print designs to advertise the business, such as flyers, posters and business cards.

The Process

I first had to research The Participant Hub, find out their goals and USP as well as establish their brand values and mission statement, and present my findings to the founder, Richard. The next step was creating a range of logo concepts for Richard to review and decide which direction to go. Once he was happy with the final logo design, I made various source materials he requested, including brand guidelines and stationery. I then researched different illustration themes that would best reflect the brand before designing various illustration designs for the physical and digital media.