The Clinic Owners Business Club

New brand identity and marketing collateral for business clubs to help health practitioners

New brand identity and marketing collateral for business clubs to help health practitioners

Introduction

The Clinic Owners Business Club is a subsidiary business established by Painless Practice with the sole purpose of helping clinic owners feel as confident as business owners as they are clinicians.

The Brief

Celia approached me to develop a fresh logo design and brand identity, then apply the new branding across various digital resources such as social media channels and digital workbooks. I also was tasked with designing web assets, including infographics and icons to be used through her new site.

The Process

I started this project by initially carrying out market research into the business consultancy and complementary health industries and having various discussions with Celia about what direction she wanted to go. Once I had everything I needed, I sketched different concepts and presented them to Celia for her to choose her favourites. I then developed those concepts into logo designs for her further review and sign-off.

Motion design of The Clinic Owners Business Club emblem, featuring a brain and light bulb with animated brainwaves to enhance the brand identity. Logo design by Creative Footing. Logo design for The Clinic Owners Business Club, combining a custom emblem and typography. Created by Creative Footing. Logo variations for The Clinic Owners Business Club, shown in primary brand colours alongside the emblem for flexible use across print and digital. Designed by Creative Footing. Mock-up of The Clinic Owners Business Club logo on a website to demonstrate its digital impact and visual presence. Designed by Creative Footing. Print materials and handouts branded for The Clinic Owners Business Club, featuring key business practices and informational content. Created by Creative Footing. Mock-up of an informational booklet for The Clinic Owners Business Club, showcasing its design and real-world application. Print design by Creative Footing. Custom icon set for The Clinic Owners Business Club, designed to support user navigation across web, digital, and print materials. Designed by Creative Footing. Social media post designs for The Clinic Owners Business Club, created to boost audience engagement and maintain visual consistency across channels. Mobile mock-up of a social media post for The Clinic Owners Business Club, showing real-world application on digital platforms. Created by Creative Footing.

"We have used Creative Footing for our graphic design work over the last few years. Recently we did a complete rebrand and I can’t recommend Creative Footing enough to take you through this process. We are absolutely delighted with our new look and all the new images custom designed for the work we do. From the overall brand to logos, slide decks, brochures, business cards, email signatures, full exhibition panel designs… Creative Footing is the best and at a very affordable price too!"

Celia Founder