MST Group

Christmas Campaign for MST Group: Print and Digital Design for a Global Leader in Earth Moving Parts, Based in Durham

Christmas Campaign for MST Group: Print and Digital Design for a Global Leader in Earth Moving Parts, Based in Durham

Introduction

Rachael of the MST Group reached out to me asking for various print and digital design material with a distinctive design for a new campaign they were launching for the Christmas holidays. The aim was to create eye-catching and functional designs that could be used across multiple platforms and markets. This campaign needed to align with MST Group’s established brand guidelines while also having a unique festive twist to capture the attention of their international clientele during the holiday season.

The Brief

The initial brief was to come up with a new design theme that aligned with the MST Group's current brand guidelines, but also offered a distinctive campaign for the Christmas period. Once the theme was decided, I was tasked with carrying this design across various print and digital marketing materials. These included a wall planner, an email newsletter template, and promotional giveaways. Each element had to be designed with both practicality and the campaign direction in mind, all while ensuring the designs remained consistent with MST Group’s professional image.

The Process

To start with, I pitched various design theme directions that could align with MST Group's brand guidelines, ensuring we stayed within their established aesthetic while introducing a fresh look. After discussing the options, we agreed on a mix of photography, illustrated tyre tracks, and a “dirty surface” style to reflect both the ruggedness of the earthmoving industry and the festive spirit. Once the style was finalised, I applied this new approach to the design of the email newsletter, wall planner, and promotional materials, making sure each piece maintained a balance of functionality. This cohesive design direction ensured the campaign stood out while staying true to the MST Group’s professional image.

Overview of the campaign design theme for MST Group, featuring illustrated tyre tracks, a rugged texture, and bold red brand accents. Designed by Creative Footing. A1 wall planner design created for MST Group, intended for use in offices nationwide to support team planning and scheduling. Created by Creative Footing. Mock-up of the A1 planner in a real-world setting, showcasing the tyre track motif and its strong visual presence. Designed by Creative Footing. Promotional desk calendar design for MST Group, incorporating the new campaign branding for use as a practical giveaway item. Print design by Creative Footing. Mock-up of the MST Group desk calendar to demonstrate how the branded design appears in a real-world context. Designed by Creative Footing. Email newsletter header layout for MST Group, combining tyre track illustrations, textured background effects, and bold photography. Designed by Creative Footing. Mock-up of the email newsletter template displayed on a tablet, showing its impact and readability in a digital format. Designed by Creative Footing.