International Reading Conference 2024

Introduction

For the third consecutive year, I had the privilege of contributing to the International Reading Conference, an event organised by Reading Solutions UK. This year, I once again worked alongside the marketing team to bring together an exceptional lineup of thought leaders, educators, and innovators from the global education community.

The Brief

My task this year was to continue strengthening the International Reading Conference’s brand, ensuring it evolved while maintaining a strong sense of continuity. The objective was to enhance the visual identity, making it even more impactful across both digital and physical spaces. We aimed to elevate the overall conference experience by introducing a refined design and expanding on the geometric elements that had become a key part of the brand. The goal was to ensure the updated aesthetic would resonate with returning attendees while also attracting new ones.

The Process

The process for this year was focused on creating new digital assets and print advertising that aligned with the updated visual identity. I began by refining the design elements from the previous year, creating updated graphics and layouts that were both modern and cohesive. This included new event banners, social media templates, and promotional materials such as magazine adverts and email marketing that maintained the core geometric style but with a more polished and streamlined look.