Champion Coaching

Introduction

Champion Coaching was founded by Abi Champion, a qualified personal trainer passionate about transforming people's lives and becoming healthier versions of themselves.

The Brief

For this project, the initial brief was to design a logo which gave the impression of being open and approachable and avoiding the typical cliches of personal training, e.g. dumbbell and biceps. Once I finished the logo design, the next phase of the brief was to build the brand identity with new iconography and social media templates.

The Process

After initial contact with Abi, I provided her with a short questionnaire to fill in, to summarise the plan for her business, her brand values and the look and feel she wanted for her business. Once I obtained all the information I needed, I started the brief, which began with researching the field and looking at her local competitors. I then sketched and developed multiple logo options, which I sent to her to review. I developed the design further from the design she liked, presenting the logo in numerous colour options that fit her brand values. I then made changes based on her feedback until she was happy to sign off on the logo design.

Once I completed the logo design, I built the brand identity with a new icon set and social media template.