The Outhouse Brewery

Introduction

The Outhouse Brewery was founded by an ambitious brewer called Peter Rhodes, who decided to leave the corporate world to pursue his true passion of brewing his beers and turn something that started as a hobby into a full-time business.

The Brief

When I started working with The Outhouse Brewery, I was tasked with designing a set of new label designs with a recurring theme that tied all the beers together and allowed each beer to have its personality. To start with, I had to come up with beer labels for a breakfast ale called Morning Glory, a chocolate porter called Chocol-oat, and a vanilla milkshake IPA called D is for Dora.

The Process

The process began with me having an in-depth chat with Peter to understand his business better. I then started sketching out a consistent design layout and template to ensure all the labels and designing the Morning Glory label design. Then tweaking the design based on Peter’s feedback and using the same format to design the Chocol-oat and D is for Dora label design. I then sent Peter the final files and helped him find the right printer to get the label designs and keg badges printed.