Katie Jayne
Improving the Katie Jayne brand identity and developing Packaging for a new product range
Improving the Katie Jayne brand identity and developing Packaging for a new product range
Katie Jayne is a premium glassware brand specialising in featherweight, mouth-blown glassware. I worked with the team to refresh the brand and create a more distinctive visual identity that felt premium, but also approachable and lifestyle-led.
The project focused on developing a clearer brand identity and set of guidelines for use across digital, print and e-commerce. The second phase involved creating packaging for the new Amphitrite collection, inspired by the rippled texture of the glassware and its connection to the ocean.
I worked with the Katie Jayne team to refine the brand’s tone, values and visual direction before developing the refreshed identity.
I introduced richer textures, hand-drawn elements and more expressive graphics to give the brand greater warmth and personality.
For Amphitrite, I developed a bespoke emblem and wave-inspired graphic system that tied the packaging back to the new identity
while reflecting the story behind the collection. The result was a more cohesive and recognisable brand across both digital
and physical touchpoints.
